The word is a loaded one, and it's a word I hate. I've gone into some detail why I won't do it, but the short version is I like my body, I like food, and I'm not willing to deprive myself.
Which is different than not wanting to eat better. George the asshole is triggered by food sometimes, and I've been cheating more than is good for me. So it's back to the basics for me, and cutting out trigger foods: anything processed, anything white, and beef.
Obviously, this excludes Mt. Dew. I've tried cutting it out entirely before, and the withdrawal symptoms are pretty terrible. I've tried switching to diet soda, but the artificial sweetener made me lose time and caused some fairly serious cognitive dysfunction. Not fun. But the next 12-pack I'll buy will be the one with real sugar, not high fructose corn syrup. Because I'm not giving anything up.
And when I want tacos, I'll make it with my accidentally vegetarian recipe instead of ground beef and salty seasoning. Because tacos are delicious, and I actually like my recipe better.
This weekend, I had a cheeseburger--it was made with ground pork, which the Dude didn't even realize until after he'd inhaled his. So I'm going to do some recipe-searching and see if I can't find what seasoning was used to make it taste so frigging good. Because I like cheeseburgers, okay?!
And when I want some ice cream, and nothing but ice cream will do, I will eat some goddamned ice cream. I could have a bit of food that is terrible for me, or I could feel homicidal. You tell me what decision is better for my health.
I call it "I don't want to DIE(t). So I'll just eat all these tasty things instead, okay?" non-diet for people who like food and don't hate themselves.
(True: I did diet once, with my GP and rheumatologist's approval. I followed the Lupus Recovery Diet, it helped me figure out what did and didn't work for me, and I have continued tailoring what I eat since then according to what I learned. It was fucking hard--like the hardest thing I've ever done. Ever. And I once carried an air conditioning unit up three flights of stairs without assistance in 100 degree heat. So have a support group on hand, have your mom on speed dial, and talk to your doctor before trying it or any other "real" diet.)